Bruce Winkler is a recognized authority on building and leading teams structured to bring successful products and technologies to market rapidly and cost effectively. Mr. Winkler creates, implements and manages strategic innovation programs for a wide array of local, national and international concerns for new product offerings in the areas of research, instruments, consumer, commercial and industrial products. His technical expertise, market savvy, project management skills, and business acumen combined with his extensive relationships with researchers, network specialists and product managers provide a unique and effective approach to product development and market execution. This approach focuses on identifying market criteria and key resources at the concept level, then managing these to yield a quality designed, cost-sensitive, market driven product. A federal grant reviewer for the NIH, NSF and DOD, Bruce brings a wealth of information and experience to the development and successful launch of new products and strategic innovation programs.
Innovation Strategy and Planning
New Product Development
Systems Development
Technology Transfer
TRIZ Methodology
Project Management
Intellectual Property Management
Global Sourcing
Virtual Team Building
Government Grant Development
Time Magazine, “Virtual Exercise Games Help Elderly”, article, January 17, 2012
Popular Science, “What’s New in Home Fitness”, article, January 2012
The Vancouver Sun, “2010 Winter Games – Welcome to the Ozone”, article, February 2010
IndustryNET Report, “Behind the Development of International Biotechnology’s Gene Zapper”, article, November 1995
Wisconsin International Trade Magazine, “PDS, an Up and Coming High Technology Company”, article, November 1986
The Milwaukee Sentinel, “Madison Firm Charges Circuit Between Classroom, Industry”, article, July 10, 1996
The Business Journal:
“The Virtual Business”, article, October 4, 1994
“Stretching the Dollar Bill’s Life Expectancy”, article, July 29, 1995
In Business Magazine:
“Prototype for a Successful Business”, article, November 1987
“20 for 20 – Leaders for the Year 2000”, article, December 1991
“The Virtual Business”, article, February 1994
Wisconsin State Journal:
“Small Beginnings, Big Plans”; article, June 4, 1985
“Businessman Urges Others to get ‘Free Money”; article, June 4, 1986
“Laser-Rific”, article, July 27, 1990
“Madison Company’s Product Puts Added Stress on Cash”, article, October 6, 1994
“Sensory Experience”, article, November, 2007
The Capital Times:
“Hovercraft Ideal to Blow Off Air”, article, February 28, 1987
“Laser Light Show Guru Gets Help”, article, July 27, 1990
“High Tech Whiz Carves Out Niche’, article, July 22, 1992
Madison Gas & Electric Promotional Piece, “Nurturing Ideas: Another Reason Why the Future is Here”, 1998
Madison Gas & Electric 1998 Annual Report, “Technology in Madison”
Sterilization system with ultraviolet emitter for eradicating biological contaminants
United States 8779391
First robot for automatic sterilization of surfaces.
Button Cell Battery Pack
United States 6659281
Innovative hearing aid battery packaging for older population
TV Caddy
United States des. 435380
Consumer Product
Flashlight Sleeve
United States D427701
Harley Davidson - new product offering
Apparatus and method for producing open-topped cylindrical containers from closed-topped cylindrical containers
United States 6000262
Innovative consumer product
Tape receipt reader
United States 5911383
Means to review a set of retail receipts in a convenience store environment
Fluid Flow indicator
United States 5645011
Device for viewing gasoline flow - in line
Training Accessories for goal making games(Link)
United States 5584481
Goalie training system
68
Products to Market
16
Patents
147
US Clients
17
International Clients
167,200
Retail outlets with Winkler Innovation
8
Non Profit Boards served
126
Federal grants reviewed for funding
57
School installs
Customer Insights, ROI Risk, Competitive Set Market Research
Renderings / Mock ups Cost Model, Prototypes Market -Value Proposition
Software, hardware Human, Aesthetics, Social, Cert., Document
Patents, Trademarks Copyright, Branding Fenced in Design
QC / QA / ISO / BOM / COGS, Prep for Next Gen
Milestones, Risk Factors Resources, Metrics
"Your enthusiasm and commitment to the mechanical design aspect of the Universal Development Computer for The Ford Motor Company, has not only lent to its esthetic appeal but has contributed to the sales of Universal Computers above the original contracted quantities." Daniel Woody, U.D.C. Senior Project Manager
"You have a purposeful and innovative company. I have enjoyed an immediate response from you should I have a question. I've always appreciated your commitment to quality and teamwork when it comes to satisfying the needs of the marketplace. Nicholas Jon Virca, Program Director
"The quality of the apparatus is excellent and the individualized service provided by you is greatly appreciated. We have recommended you to a number of other labs and will be happy to continue to do so in the future." Arthur I. Skoulthchi, Ph.D., Professor of Cell Biology
"The opportunity to have a proposal reviewed by an expert such as yourself is, I believe, one of the most valuable services we can provide to Wisconsin SBIR candidates. Thanks to your help Bruce, it looks like Wisconsin will have an SBIR program starting this year. Your presentation to the legislators was pivotal" Bruno J. Mauer, Secretary of the Wisconsin Department of Development
"As a result of using Mr. Winkler for second sourcing and remanufacturing of parts, Sentinel Computer Services has realized a substantial savings over using existing manufacturers." Gerald Guice, Chief Executive Officer
"You seem to want to provide us with a facility that really cares in meeting our needs, and not just as another customer, but as an individual client." Martin Koepke, Program Manager
"Bruce has provided us with a cost effective and convenient means by which to have our production needs met. He is helpful in assisting us in taking care of all the little things that are sometimes missed when production is done by another firm." Connie Johnson, Operations Manager
"Your familiarity with device development allowed you to provide the vantage point of the business community, which made you all the more appropriate for the review of the SBIR grant applications...I plan to call you again when I need a reviewer in your area of expertise." Cheryl M. Corsaro, Ph.D., Division of Research Grants
"I want to again express my appreciation for the outstanding presentations you made during the in-service for teachers of profound and severely handicapped students...It really is a pleasure to be involved with an individual who functions at the highest professional level." Herbert J. Grover, Superintendent of Public Instruction, State of Wisconsin
Bruce Winkler
Phone: 608.215.0031
2602 Arbor Drive Madison, WI 53711, USA
Skype: brucewinker
Email: bruce@ideatomarket.com
© Bruce Winkler 2016.
All rights reserved.